Day after day, the world's recognition of the role of the cultural industries and the creative economy in achieving development goals is being confirmed. Data and statistics indicate that the cultural and creative industries are the fastest growing in the world and that they are a sustainable development option, embracing under their umbrella a diverse spectrum of actors and representing the point of intersection between the fields of arts, culture, heritage, trade and technology. The field of cultural industries and the creative economy is distinguished by three characteristics that make it a key pillar in developing sustainable competitive advantages in culture, namely: