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On May 14-15, 2025, the Arab League Educational, Scientific and Cultural Organization will host the activities of the first edition of the First Forum for Popular Literature Associations in Arab Countries, within the framework of the project to value popular culture in Arab countries that the organization launched on this occasion. The forum aims in general to advance Arab popular culture and highlight its cultural and social features and dimensions, as they are no less valuable, symbolic, inspiring and creative than world culture. In the first edition, the project aims primarily to discuss the reality and future of popular literature in Arab countries, as it is the most important element of this culture and its most prominent creative and aesthetic manifestations. In the opening speech of this forum, His Excellency the Director General of the Arab League Educational, Cultural and Scientific Organization, Professor Dr. Mohamed Ould Omar, explained; Arab popular culture - despite its diversity and richness - represents an important tributary of Arab cultural integration, because it contains prominent commonalities that contributed to the formation and spread of parts of this culture, and accompanied it in its historical process in the open Arab cultural space. His Excellency also pointed out on this occasion that interest in Arab cultural heritage, and elements of popular culture in general, is not something new to the Arab League Educational, Scientific and Cultural Organization. In addition to the relevant forums, seminars and heritage projects, the organization supervises many joint Arab files in this regard, in preparation and follow-up; In order to register it on the Representative List of Human Heritage at UNESCO. His Excellency the Director General concluded his opening speech by emphasizing the necessity of coming up with practical recommendations that can be implemented and measured in the near term, and during the second forum, God willing. The opening session of this forum also included a detailed presentation of the Arab popular culture project in the Arab countries and the vision of the Culture Department of the Arab League Educational, Scientific and Cultural Organization to advance this project, by celebrating the elements of Arab popular culture in the coming years, in parallel with the celebration of the capitals of Arab culture. In this context, Dr. Hamid bin Saif Al-Nofali, Director of the Organization’s Culture Department, touched on the consolidation of the concept of Arab popular culture, the context of this project, its objectives, the mechanisms for working on it, and the expected results from it. Over the two days of the forum, participants will discuss the following topics: - Indicators of communication in Arab popular culture (Arab Popular Heritage Unit). - The role of popular culture in developing social awareness and promoting development. - Similarity in the structures of artistic expression of popular literature in Arab countries. - The role of literary associations and civil society in promoting popular literature. -Popular literature and the challenges of globalization and digitization.